Lii, Yuan-Shuh, Feng Chia University, Taiwan, Province of China

• Vol 1, No 1 (1): 6th JIBM - Articles
  The Interaction Effect of CSR and Innovation on Firm’s Performance
  Abstract  PDF
• Vol 1, No 1 (1): 6th JIBM - Articles
  The Effects of Product Line Prices and Competitors' Prices on Consumers’ Evaluations of Reference Price Advertisements
  Abstract  PDF

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